This lesson will kick off your journey to becoming a confident Facebook and Instagram advertiser.  It includes an overview of the course and how to make the most of your experience.

Discover the role of paid ads in local marketing strategy and learn how your organic social media can efforts can improve your paid advertising success.

Take a detailed look into the Facebook ad delivery algorithm.  This lesson will break down the process into easy to understand and actionable steps so you can work with the Facebook system not have it work against you to maximize your chances of advertising success for your local business.

Learn how to structure your Facebook and Instagram advertising campaigns.  When and how to use the multi-level advertising setup of campaigns, ad sets and ads.

Discover how to choose the right campaign objective for your local advertising to achieve the results you deserve.  Whether you're looking for brand awareness, post engagement, link clicks or more - this lesson will help you understand what objectives work for local businesses.

Uncover the strategies behind managing Facebook and Instagram ad budgets including campaign budget optimization.  Tips for creating your own budgets to achieve the best resutls, even when there's not much to spend.

Increase your results by choosing the right audience for your message.  This lesson will walk through local audience targeting, custom audiences and lookalikes as well as identifying what types of audiences will provide impactful results for your campaign.

Learn all the pieces and parts of Facebook ads and how they vary across the many available placements.

Without compelling creative, even the best designed ad campaigns can fall flat.  From images to videos, this lesson will identify what formats work for local businesses targeting parents online.

The copy or ad text is a critical piece to your Facebook and Instagram advertising success.  Learn how to create copy that will convert and turn lookers into leads.

Explore the advanced split testing features within Facebook ads and understand whether they can be integrated into cost effective local business campaigns. .

Get an inside look as we create a Facebook ad campaign from start to finish.  Watch over our shoulder as we provide tips and techniques for navigating ads manager and creating successful ads.

Once your ads are up and running, it's critical to  determine how successful they are performing.  Discover how to set up the Ads Manager report to provide insight, what metrics to track and what to do next to see continuing improvement. 

Ad campaigns don't always perform as expected.  This lesson walks through straightforward methods for testing and improving your ad performance with specific tips for local businesses targeting parents. 

Finish the course with the top takeaways for local businesses using Facebook and Instagram advertising to reach local parents online in a cost effective and targeted method.