5 Easy Ways to Reach Parents with Video

IS VIDEO REALLY THAT IMPORTANT

Do I really need video?

Consider that according to Social Media Today, 90% of consumers say video can help them make buying decisions. 

And that having a video on your landing page can increase conversions by up to 80%.  So, yes, video is definitely a big deal. 

Many local businesses think they don't have the resources, time or skills to create videos, but that's just not true.  You don't need to have professionally produced videos for them to be effective, especially for local businesses. 

Grabbing your phone and giving your audience of local parents a first-hand look at you and your business can do wonders for your marketing efforts. 

Wondering how to get started? Here are some specific types of videos you can use in your local marketing strategy.

LOCATION TOUR

Giving your audience a tour of your facility can be a great way to increase awareness of your business and what you offer.

Just introduce yourself and show off what's great about your location.

Be sure to highlight things that moms will want to know and will love – if you're a dance studio with an amazing area for parents to sit and watch classes, show it off. 

If you're in the wellness space like a dentist or pediatrician, this type of video can really help alleviate fears in advance. Encourage moms to show their kids the people they will meet, the chairs and tools they will see and the noises they will hear.

If you're a school or daycare, tour the classrooms, play areas, safety features – whatever sets you apart and you know moms will care about.

TIPS AND TRICKS/TUTORIALS

Educating your audience helps build credibility and trust and can boost conversions.

Film a short video highlighting a tip or trick that a mom could find useful.

For example, if you're a private school, share a tip about conquering homework or packing lunches.If you run a music studio, share a trick to help kids with practicing their instruments at home.

If you sell products in your store or online, show off how to use a particular product or fun/unique things you can do with a product.

If you're a family photographer, help moms with tricks to make the photoshoot go well.

Moms will appreciate the information, will be likely to share with their own friends and will see you as knowledgeable and trustworthy.

ANNOUNCEMENTS

Any time something new or exciting is happening in your business, share the news on video.

If you run an indoor play place and have new attractions or promotions – make a quick video about them.

If you're a class or camp provider releasing your lineup of spring classes or summer camps – share it via video and generate excitement.

Just added something new to your daycare or preschool play area? Show it off with a video.

Your existing fans will love the updates and new leads will be excited to see that you're actively growing and moving your business forward.

CUSTOMER SPOTLIGHT

Make a quick video about a customer you love (with their permission of course).

If you're a class provider, share a story about a student who has made amazing progress in their sport, instrument, art, academics, etc.

If you're a destination location (play place, museum, etc), share a video about a family that frequents your business and what they love about going there.

These types of videos really personalize you and your business, they show off real people in the community and make new prospects want to join the fun. Even better, they're likely to get lots of engagement on social media and get your tribe of loyal fans sharing the love.

FAQ'S

Create a video that reviews frequently asked questions about your business.

Think about those things parents always want to know – "where can I park", "what if I have to miss a class", "is there a place we can watch during class", "what ages do you serve."

Parents will be grateful for the information and it will help answer their questions 24 hours a day when they can't always reach you by phone or email.

JUST GET STARTED

Don't worry about creating the perfect video. 

When you hit that record button and share your business with the community in an engaging way, your audience is sure to love you for it.