How Moms Feel About Spending in 2021

Dec 17, 2020

Stress, stress, and more stress pretty much sums up how 2020 has been for many of us, especially moms juggling work, homeschooling, quarantining, and everything else that has been thrown their way. 

As we prepare for 2020's series finale, we wondered how moms were feeling. 

Are they feeling positive about 2021?  Ready to spend money on kids' events and activities?  Or are they still hiding out for a little while?

It turns out that when we asked moms across the country to share their 2021 thoughts, 65% of them said they were either optimistic about good things coming in 2021 or hopeful that things are on the upswing when it comes to life with their family in 2021. 

Only 2% are very worried about what's coming down the road. 

Sounds like good news for small businesses.  Moms are ready and excited for life to start returning to "normal" and even though it will likely take a bit of time yet, getting their kids back into the world is one of their top priorities.

We got some even better news for local businesses when we asked moms about their 2021 spending plans.  94% of moms are planning to spend the same or more on their kids' activities than they did in 2020. 

Not only are moms excited about the coming year, but they're opening their wallets to welcome it.

While we can't be sure how 2021 will go, judging from moms' attitudes and plans, we're feeling pretty confident that it has the makings of a positive year for all of us.

So start planning those 2021 promotions if you haven't already.  Map out your content plans and create a calendar of events and activities especially starting in the second quarter.  

Moms are excited to get on with life in 2021 so start planning for your business to meet them at the door.

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