One Easy Way for Local Business to Stand Out on Google

One Easy Way to Stand Out on Google

 

Ah, Google, we love the traffic it brings but hate the struggle to stand out among its stiff competition.  It's hard to differentiate yourself in a list of search engine results when hardly more than your business name is displayed.

Luckily, Google has recently added a new piece of data to their local search results that can help you give potential customers some additional insight into your business.

Local search results now include the number of years you've been in business. 

WHY SHOULD YOU INCLUDE IT?

Now that probably doesn't sound like much, but including this information in your Google My Business profile can have a big impact on people's impression of your business.

According to the Bureau of Labor Statistics, only 50% of businesses survive five years and only a third make it to ten years in business. 

So if you've been around for a while, it proves you know a thing or two about running a successful business.  This can be an advantage for some establishments and can get more clicks to your page from those Google search results.

WHAT IF YOU'RE A NEW BUSINESS?

But what if you're the new kid on the block and your years in business don't add up to much?  Should you leave that data point off your profile? 

A lot probably depends on your industry and the local competition.  Sometimes being new in town can be an advantage.  People are always looking for something new and different.  Maybe they had a bad experience with some of the more established places in the area. 

New businesses often try harder to please their customers and offer amazing customer service - and people know that.  Your youthful status might sway people in your direction in hopes of a stellar experience.

Many people just love seeing a vibrant and diverse business community and want to support someone new.  They can love the established business and still become your customer as well in an effort to increase the overall business atmosphere in their community.

The bottom line is that of course, the decision is up to you.  Longevity in business is almost always an asset but newer businesses can gain their own advantages from promoting their age as a unique selling point.

Anything you can do to draw attention to your business and all the great things you have to offer is a smart move.