There's a lot of information out there for moms to digest when they're making decisions about local businesses. Everything from websites to social media to email can influence moms' choices and it's hard to know what to focus on and what's most important in swaying a mom's opinion.
Each month we ask our panel of moms across the country various marketing questions chosen by the members of our Members Club community. This month one of the things we asked was how much various factors influence their decision to learn more about a local business.
The number one factor that moms said influences their decisions is ratings and reviews on sites like Facebook or Google.
More than your website or your search engine ranking or your social media presence, it's the ratings and reviews that customers leave about your business that are most important.
MAKE THE MOST OF REVIEWS
How to maximize those ratings and reviews? Here are a few tips.
When you know what your ideal customers are looking for, it's a whole lot easier to be successful with your online marketing. So it's time to get busy and polish up those reviews and ensure that moms will give your local business a second look.
Get Local Marketer's Weekly Tip, our free newsletter, and be the first to get one smart-but-simple online marketing tip each week. Subscribe today and you'll also get a free copy of our report: The State of Local Online Marketing 2021.
50% Complete
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.