The #1 Thing Moms Want This Summer

Mar 18, 2021

What Moms Want This Summer


Creating the perfect summer activities for kids and families becomes a whole lot easier when you know what your potential customers are looking for. 

When your ads and offers contain all the key features and options that are important in moms' decision-making, your conversion rates can reach new heights. 


So what are moms looking for during the summer of 2021 for their kids?  There is one key feature to all summer events and activities that reigns supreme - the outdoors. 

Over 80% of moms said being outdoors was an important factor in their decision.  After a year of too much screen time, concerns about pandemic safety, or just a desire for old-fashioned outdoor fun, moms are ready for their kids to spend their summer days in the fresh air.  


What else matters to moms?  The highest-ranking factors after being outdoors were cost, "feeling like a normal summer activity", and the length or duration of the class, camp, or event.  

Interestingly, only about a third of moms listed mask-wearing and social distancing as important factors in their summer decisions. 

But keep in mind that these preferences, especially around pandemic safety, could vary depending on your location and your specific community's pandemic status.

If you're still on the fence about how and what to do with your summer events, we recommend asking moms in your area. 

It doesn't need to be a huge survey, even an informal, social media poll can give you some ideas of how your audience matches up with the national numbers and provide guidance on how to proceed.

Whatever you decide, don't miss the opportunity to get your summer offerings out there.  Moms and their kids are itching to get out of the house this summer and your business might be just what they're looking for.

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