The 3 Steps to Perfect Facebook Posts

What makes a Facebook post stand out from the crowd?  There are a few simple steps you can take to be sure your post holds its own in a busy newsfeed.

IMAGES ARE IMPORTANT

First, let's talk images.  Every post needs to have some kind of image if you want it to be successful.  But when it comes to images, size matters.

Facebook recommends your images be at...

How Quickly Moms Want a Response From Your Local Business

With everything local business owners and marketers have on their plates, it's easy for some things to get lost in the shuffle.  

One thing you want to prioritize?  Responding to incoming messages to your business.  And not just responding, but responding quickly enough to meet moms' expectations.

WHAT MOMS EXPECT FOR RESPONSE TIMES

We...

Get to Know the New Google Business Profile

It's the latest round of rebrands for the platform formerly known as Google My Business. Just when we finally got comfortable with the most recent updates, here we go again.  

WHAT HAS CHANGED

The first thing to know about this update is that Google My Business is now known as Google Business Profile.  And your Google Listing is now a Google Profile....

How to Boost Your Local Business Referrals

It's a great feeling to have someone call your business, interested in signing up or purchasing because they've heard such great things about you from their friends.  

Setting up a referral program to consistently encourage these calls can provide a big boost to your bottom line.  

But what's the best way to structure a referral program? Do you need t...

The Perfect Local Promo

Holiday shopping still looks a little different this year with lots of online purchases, serious shipping delays, product shortages, and various COVID regulations still causing challenges for everyone.   

The good news?  Support for local businesses is as strong as it's ever been with moms wanting to keep their holiday dollars close to home.

And there's one thing you ...

How to Grow Your Local Profits by 22%

Life as a small business owner or marketer can be challenging.  It can feel isolating at times, especially when you don't have a team of people to help bear the load of decision-making and endless tasks.  

How can time-strapped entrepreneurs increase their profitability and overall success?  By getting a coach.

Yep, that's it.  Having a coach or mentor o...

Growing Your Reach with Reels on Facebook

If you think social media is constantly changing, you're right.  

In fact, Mark Zuckerberg himself shared on the Masters of Scale podcast, that at any given time, there could be 10,000 different versions of Facebook live all over the world.  They are constantly testing new features, new algorithm changes, and updates that you need to know about.  A...

5 Tips to Take Your Local Site from Good to Great

Websites are standard for local businesses these days. Which makes sense when looking at our 2021 Local Moms Online Survey that found 84% of moms visit a local business' website when evaluating their local options.  But it also means that just having a website is not enough to set you apart.  

We've worked with thousands of local businesses o...

Facebook groups can be a great way to connect with families in your community and some say they can give a major boost to your Facebook traffic too.  But now that Facebook allows business pages to join groups, should you join as your business or as your personal profile to make the most of the groups opportunity?  

It can get tricky and your choice can have a significant impact on your local mark...

Moms' Favorite Ways to Communicate with Local Businesses

Attracting potential customers to your local business is one of the five key steps in the Local Marketer Method, the 5-step system that the most successful local businesses use to convert more customers and grow year over year.

So when a mom has done her research, read the reviews, and is finally ready to reach out with questions o...