Checklist: How Prepared is Your Biz for Online Marketing Success?

Feb 19, 2021

How Does Your Local Online Marketing Measure Up?

 TO PLAN OR NOT TO PLAN?

We often hear local businesses say they don't need to have a comprehensive marketing plan.

They're posting to social media and sending out emails.  They've got a website and a snappy logo and figure that ought to cover it.

They're partially right.  All of those things are important but the thing is,...

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Goodbye FB Likes, Hello New Page Experience

Feb 11, 2021

Facebook recently announced the rollout of their "New Page Experience" which means more changes for all of us to adjust to. 

They claim this update provides easier navigation, more "actionable insights" and better safety features among others. The biggest headline in this release is the announcement they'll be removing page likes which has caught some people off guard. 

So let's break...

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Do You Know How Much Your Customers are Worth?

Feb 03, 2021

WHAT IS CUSTOMER LIFETIME VALUE?

Customer Lifetime Value (LTV) is one of the most critical metrics for a business, yet only 32% of local businesses say they know how much a customer is worth to them according to our 2020 State of Local Online Marketing Report. 

So, what is Customer LTV? 

The LTV of a customer is simply, on average, how much a customer spends with...

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9 Things Your Customer Does Before Buying

Jan 29, 2021

CUSTOMER JOURNEY

The typical customer journey is characterized by several stages:

  1. Awareness – becoming aware of the need to solve a problem or desire to enhance/change their life in some way. 
  2. Consideration – researching the options that exist to solve their problem
  3. Decision – deciding which option they will use and making a purchase

Depending on your...

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Ready to Grow Your Business 30% Faster?

Jan 25, 2021

UNDERSTAND THE VALUE OF THE 12-MONTH PLAN

Every new year should start off with a look back at the prior 12 months and a look forward to the year ahead.

How did we do last year?
And what do we want to achieve this year?

Those two simple questions are the start to set yourself up for success for your next 12 months.

Whether it's the beginning of a calendar year, the beginning of your...

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The Most Important Role in Your Local Business

Jan 13, 2021

ARE YOU BEING THE VISIONARY?

How much time are you spending as the visionary for your business?

That person who sets the tone and makes goals for the future.

The one who communicates the big picture to your team and encourages them to work together to achieve it.

We asked local business owners how frequently they were allocating time to "being the visionary" and strategic thinking...

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Top 5 Local Digital Marketing Trends of 2021

Jan 08, 2021

Here we go, a new year (thank goodness) and while things are still challenging for many of us, with hope on the horizon, we're laying out some of the top local digital marketing topics and trends we expect to see in 2021.  

 

  1. PLAY OFFENSE NOT DEFENSE

If 2020 taught us anything, it's that small businesses need to be flexible and agile in their strategies and operations to...

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How to Expand Your Local Social Media Reach

Jan 01, 2021

Get Found on Instagram with Keywords

Ready to be found by more local parents online? If you're marketing to families in your community then that should be one of your ongoing goals. 

Luckily, one of the most popular social media platforms has recently made it easier to get found and we couldn't be happier.

Instagram is moms' number two most used platform when it comes to social media...

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Hulafrog.Biz is now LOCAL MARKETERâ„¢

Dec 29, 2020

FOR IMMEDIATE RELEASE

Hulafrog, Inc.

December 29, 2020

Hulafrog.Biz Announces Name Change to Local Marketer™

Hulafrog’s Local Marketing Training Division Expands and Gets a New Name for 2021

[Atlantic Highlands, NJ | 12/29/20]  Hulafrog.Biz, the online marketing education division of Hulafrog, Inc., announced today that it has changed its name to Local Marketer™.

...

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6 Ways to Leverage Local Testimonials

Dec 25, 2020

Customer testimonials are like money in the bank for your local business. But just collecting great testimonials is only half the battle, you've got to know how to use those testimonials to make the biggest impact. 

Today we're talking about six ways to use testimonials in your local marketing to boost those customer conversions.

6 WAYS TO USE THOSE CUSTOMER TESTIMONIALS

You may have...

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