Here's One Key Takeaway from our Workshop Last Week

Sep 24, 2021

One Takeaway from the 'Local Marketer Method LIVE'  



If you missed Local Marketer Method LIVE, our FREE workshop last week, no worries. We've got your back. The session was chock full of intel to help you reach more parents.

One aspect of the workshop covered how families are using the internet, social...

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Do You Know How Much Your Customers Are Worth?

Sep 17, 2021

How Much is a Customer Worth to Your Business?



Customer Lifetime Value (LTV) is one of the most critical metrics for a business, yet only 32% of local businesses say they know how much a customer is worth to them according to our recent State of Local Online Marketing Report. 

So, what is Customer LTV? 

The LTV of a customer...

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Ready to Grow Your Local Business 30% Faster?

Sep 08, 2021

Ready to Grow Your Business 30% Faster?



Whether it's the start of a new year, a new quarter, or just kicking off a big project, planning should be the first step. 

Annual or quarterly plans should always start with two questions:

How did we do last year/quarter?
And what do we want to achieve this year/quarter?

Those two simple questions are the...

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9 Things Your Customer Does Before Buying

Sep 01, 2021

9 Things Your Customer Does Before Buying



The typical customer journey is characterized by several stages:

  1. Awareness – becoming aware of the need to solve a problem or desire to enhance/change their life in some way. 
  2. Consideration – researching the options that exist to solve their problem
  3. Decision – deciding which option they...
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The 3 Ways Your Local Marketing is Different

Aug 27, 2021

How to Overcome Local Challenges and Win at Local Business Marketing

Ever read an article about "how to win on social media" or "best practices for advertising" and come away feeling more confused than ever?  You're not alone.  Most local business owners and marketers have run into the same issue at some point.  

It's not because they aren't savvy business people, but...

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This is a Game Changer for Your Local Business

Aug 19, 2021

The Step-by-Step Process Your Local Business Needs to Consistently Get More Customers


We’ve worked with thousands of local businesses over the last 10 years and have found that 95% of them aren’t achieving the success they’re capable of. 

They’re missing out on reaching customers, missing out on growing revenue, missing out on hitting their goals.

But it...

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Want a Winning Local Offer Like This?

Aug 12, 2021

One Local Offer We Love and Why It's Great

Your inbox and newsfeed are likely filled with promotional messages and it's easy for them to blur together and get overlooked.  So when a promotion comes through that actually gets noticed, it's a great chance to take a second look. 

This recent promotion from Sylvan Learning is one such example.



  1. Clear, Simple...
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Reviews = Revenue

Aug 06, 2021

How Social Proof Can Increase Local Business Sales



Social proof is validation from a third party that your businesses is awesome.

It's when a person or a brand that you identify with or trust shares their experience or opinion about a business.  This 'social proof' lends your business immediate credibility.

It works because people naturally like to copy...

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98% Open Rates...What’s the Catch?

Aug 01, 2021

Does Text Marketing Work for Local Businesses?


If there's one thing we know about moms, they are on the go and on their phones - a lot.  In fact our 2021 Moms OnIine Survey of over 5000 moms across the country found that for 88% of moms, smart phones are their go-to method to access the internet.  

Add in 80% of moms from our survey that say texting is their number one...

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When are Moms Starting Back-to-School Prep?

Jul 23, 2021

Back to school season is big business for many retailers.  According to a recent survey by KPMG, parents are planning to spend $268 per child to prepare them to head back to school in 2021.  With numbers like that, it's no wonder so many companies are jumping on the back-to-school bandwagon.  

So when are parents spending all this cash on school prep?  We asked moms...

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