3 Important (but easy!) Steps for Making the Most of Local Listings

When it comes to spreading the word about your local business, you'll take all the help you can get.  And that includes the local listings that offer up your name, address, phone number, and other details usually at no cost to you. 

So if local listings are out there helping you reach potential customers, what's not to love...

The Most Important Role in Your Local Business

ARE YOU BEING THE VISIONARY?

How much time are you spending as the visionary for your business?

That person who sets the tone and makes goals for the future.

The one who communicates the big picture to your team and encourages them to work together to achieve it.

We asked local business owners how frequently they were allocating time to "being...

One Takeaway from the 'Local Marketer Method LIVE'  

HOW PARENTS RESEARCH LOCAL BUSINESSES LIKE YOURS  

If you missed Local Marketer Method LIVE, our FREE workshop last week, no worries. We've got your back. The session was chock full of intel to help you reach more parents.

One aspect of the workshop covered how families are using the internet, social media, and technology today... and what...

How Much is a Customer Worth to Your Business?

WHAT IS CUSTOMER LIFETIME VALUE?

Customer Lifetime Value (LTV) is one of the most critical metrics for a business, yet only 32% of local businesses say they know how much a customer is worth to them according to our recent State of Local Online Marketing Report. 

So, what is Customer LTV? 

The LTV of a customer is simply, on average, how much a...

Ready to Grow Your Business 30% Faster?

UNDERSTAND THE VALUE OF PLANNING

Whether it's the start of a new year, a new quarter, or just kicking off a big project, planning should be the first step. 

Annual or quarterly plans should always start with two questions:

How did we do last year/quarter?
And what do we want to achieve this year/quarter?

Those two simple questions are the start to se...

9 Things Your Customer Does Before Buying

CUSTOMER JOURNEY

The typical customer journey is characterized by several stages:

1. Awareness – becoming aware of the need to solve a problem or desire to enhance/change their life in some way. 
2. Consideration – researching the options that exist to solve their problem
3. Decision – deciding which option they will use and making a purchase

Depending...

How to Overcome Local Challenges and Win at Local Business Marketing

Ever read an article about "how to win on social media" or "best practices for advertising" and come away feeling more confused than ever?  You're not alone.  Most local business owners and marketers have run into the same issue at some point.  

It's not because they aren't savvy business people, but because marketing advice i...

The Step-by-Step Process Your Local Business Needs to Consistently Get More Customers

We’ve worked with thousands of local businesses over the last 10 years and have found that 95% of them aren’t achieving the success they’re capable of. 

They’re missing out on reaching customers, missing out on growing revenue, missing out on hitting their goals.

👉 But it doesn’t have to be that way. 

Most of ...

One Local Offer We Love and Why It's Great

Your inbox and newsfeed are likely filled with promotional messages and it's easy for them to blur together and get overlooked.  So when a promotion comes through that actually gets noticed, it's a great chance to take a second look. 

This recent promotion from Sylvan Learning is one such example.

WHAT THEY GOT RIGHT

1. Clear, Simple Offer
   Worrie
...

How Social Proof Can Increase Local Business Sales

WHAT IS SOCIAL PROOF?

Social proof is validation from a third party that your businesses is awesome.

It's when a person or a brand that you identify with or trust shares their experience or opinion about a business.  This 'social proof' lends your business immediate credibility.

It works because people naturally like to copy the actions of ...