5 Ways to Use Canva for Social Media Success

Wish you could create drool-worthy social media posts?  Professional-looking Facebook cover images?  Well quit dreaming and start using Canva.  This free tool is one of our faves and the following five content examples will show you why.

FACEBOOK OR INSTAGRAM POST

Take your regular Facebook or Instagram image posts up a notch when you use Canva.  Ch...

Turn Negative Reviews into Wins for Your Business

Online reviews are an important part of local business marketing these days. In our annual survey, Moms Online and Looking for You, moms repeatedly share just how much online reviews influence their decisions when evaluating local businesses for their kids. 

So when you see a negative review pop up on Google, Facebook, Yelp, or some other platfo...

3 Things Your Local Website Needs

According to our 2022 survey, Moms Online and Looking for You, moms are spending more time online than ever before.  That increased online time includes how they're researching local businesses like yours.

Instead of dropping by to check out your facility or stopping in at your location to learn more, parents are relying on what they find online.

Luckily there...

When Moms are Planning Summer Activities

It might seem early but moms are already in the middle of planning summer activities for their kids and families. 

In fact, we surveyed moms across the country and found that by the end of February, 32% are already done planning.  So if you haven't gotten your summer promotions finalized, you may have missed some opportunities. 

But all's not lost becau...

One Metric You Don't Need to Stress About

ROI, revenue, expenses, retention, conversions...tracking metrics like these are a necessary part of business.  But are you sure you're tracking the metrics that matter? 

Sometimes we get caught up worrying about metrics that aren't directly contributing to our success, they're often called vanity metrics. 

There's one vanity metric that most local bus...

What Motivates Moms to Register their Kids?

When you know what motivates your customers to purchase from you, it makes all your marketing efforts easier.  Your marketing messages can focus directly on those factors that are important to your audience and encourage them to act.  

We wanted to find out what motivates moms to sign their kids up for extracurricular activities so we asked. 

WHAT...

How to Get More Customer Reviews

 
Customer reviews are some of the most important marketing content a local business can have.  In fact our 2021 Moms Online Survey found that 90% of moms say customer reviews influence their decisions when it comes to evaluating local businesses for their kids.  

But many businesses struggle to consistently gather reviews. The good news is, the best option for g...

Top 5 Local Marketing Trends of 2022

What will be the biggest stories when it comes to local marketing in 2022?  Nobody knows for sure, but we do know there are five important tactics local businesses need to be aware of in order to reach more parents this year.

TREND #1:SHORT-FORM VIDEO

Short-form video may have become popular on TikTok but it’s everywhere these days.  15, 30, or 60-second ...

6 Ways to Convert More Customers with Testimonials

You may have emails from customers thanking you for your product or service or maybe you have people rating your business on third-party websites. Or perhaps you've gone out to your biggest fans and actively asked them to provide a testimonial.

Now you have a treasure trove of social proof, what do you do with it?

Here are 6 simple ways you ca...

IS VIDEO REALLY THAT IMPORTANT

Do I really need video?

Consider that according to Social Media Today, 90% of consumers say video can help them make buying decisions. 

And that having a video on your landing page can increase conversions by up to 80%.  So, yes, video is definitely a big deal. 

Many local businesses think they don't have the resources, time or skills to create videos, but that's jus...