Do You Know How Much Your Customers Are Worth?

Sep 17, 2021

How Much is a Customer Worth to Your Business?

 

WHAT IS CUSTOMER LIFETIME VALUE?

Customer Lifetime Value (LTV) is one of the most critical metrics for a business, yet only 32% of local businesses say they know how much a customer is worth to them according to our recent State of Local Online Marketing Report. 

So, what is Customer LTV? 

The LTV of a customer...

Continue Reading...

Ready to Grow Your Local Business 30% Faster?

Sep 08, 2021

Ready to Grow Your Business 30% Faster?

 

UNDERSTAND THE VALUE OF PLANNING

Whether it's the start of a new year, a new quarter, or just kicking off a big project, planning should be the first step. 

Annual or quarterly plans should always start with two questions:

How did we do last year/quarter?
And what do we want to achieve this year/quarter?

Those two simple questions are the...

Continue Reading...

9 Things Your Customer Does Before Buying

Sep 01, 2021

9 Things Your Customer Does Before Buying

 

CUSTOMER JOURNEY

The typical customer journey is characterized by several stages:

  1. Awareness – becoming aware of the need to solve a problem or desire to enhance/change their life in some way. 
  2. Consideration – researching the options that exist to solve their problem
  3. Decision – deciding which option they...
Continue Reading...

The 3 Ways Your Local Marketing is Different

Aug 27, 2021

How to Overcome Local Challenges and Win at Local Business Marketing


Ever read an article about "how to win on social media" or "best practices for advertising" and come away feeling more confused than ever?  You're not alone.  Most local business owners and marketers have run into the same issue at some point.  

It's not because they aren't savvy business people, but...

Continue Reading...

This is a Game Changer for Your Local Business

Aug 19, 2021

The Step-by-Step Process Your Local Business Needs to Consistently Get More Customers

 

We’ve worked with thousands of local businesses over the last 10 years and have found that 95% of them aren’t achieving the success they’re capable of. 

They’re missing out on reaching customers, missing out on growing revenue, missing out on hitting their goals.

But it...

Continue Reading...

Want a Winning Local Offer Like This?

Aug 12, 2021

One Local Offer We Love and Why It's Great

Your inbox and newsfeed are likely filled with promotional messages and it's easy for them to blur together and get overlooked.  So when a promotion comes through that actually gets noticed, it's a great chance to take a second look. 

This recent promotion from Sylvan Learning is one such example.

WHAT THEY GOT RIGHT

 

  1. Clear, Simple...
Continue Reading...

Reviews = Revenue

Aug 06, 2021

How Social Proof Can Increase Local Business Sales

 

WHAT IS SOCIAL PROOF?

Social proof is validation from a third party that your businesses is awesome.

It's when a person or a brand that you identify with or trust shares their experience or opinion about a business.  This 'social proof' lends your business immediate credibility.

It works because people naturally like to copy...

Continue Reading...

98% Open Rates...What’s the Catch?

Aug 01, 2021

Does Text Marketing Work for Local Businesses?

 

If there's one thing we know about moms, they are on the go and on their phones - a lot.  In fact our 2021 Moms OnIine Survey of over 5000 moms across the country found that for 88% of moms, smart phones are their go-to method to access the internet.  

Add in 80% of moms from our survey that say texting is their number one...

Continue Reading...

When are Moms Starting Back-to-School Prep?

Jul 23, 2021

Back to school season is big business for many retailers.  According to a recent survey by KPMG, parents are planning to spend $268 per child to prepare them to head back to school in 2021.  With numbers like that, it's no wonder so many companies are jumping on the back-to-school bandwagon.  

So when are parents spending all this cash on school prep?  We asked moms...

Continue Reading...

Want a Clear View of Your Social Media?

Jul 15, 2021

Get a Clear View of Your Social Media

 Having a consistent schedule and plan in place for posting to social media is important in seeing success.  Posting four times one week and just once during the next isn't a recipe for engaging your audience or hitting your goals.

One of the easiest things you can do to implement a more consistent strategy is to schedule your social media posts...

Continue Reading...
1 2 3 4 5 6 7 8
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.