92% of Your Local Competitors Aren’t Doing This

Feb 14, 2022

Local Links - One Way to Boost Your Google Rankings


Google is the number one tool moms use when starting their search for a family-friendly local business, so it pays to stay near the top of those search rankings.  

There are a lot of factors that affect your Google search result placement - enough that entire careers are made on that topic alone.  Local businesses like yours...

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Stop Stressing About this Metric in Your Local Business

Feb 04, 2022

One Metric You Don't Need to Stress About


ROI, revenue, expenses, retention, conversions...tracking metrics like these are a necessary part of business.  But are you sure you're tracking the metrics that matter? 

Sometimes we get caught up worrying about metrics that aren't directly contributing to our success, they're often called vanity metrics. 

There's one vanity metric...

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What Motivates Moms to Buy From Your Local Biz?

Jan 28, 2022

What Motivates Moms to Register their Kids?

  

When you know what motivates your customers to purchase from you, it makes all your marketing efforts easier.  Your marketing messages can focus directly on those factors that are important to your audience and encourage them to act.  

We wanted to find out what motivates moms to sign their kids up for extracurricular...

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How to Get More Reviews, Step by Step

Jan 21, 2022

How to Get More Customer Reviews

 
Customer reviews are some of the most important marketing content a local business can have.  In fact our 2021 Moms Online Survey found that 90% of moms say customer reviews influence their decisions when it comes to evaluating local businesses for their kids.  

But many businesses struggle to consistently gather reviews. The good news is,...

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5 Local Marketing Trends to Watch in 2022

Jan 14, 2022

Top 5 Local Marketing Trends of 2022

 

What will be the biggest stories when it comes to local marketing in 2022?  Nobody knows for sure, but we do know there are five important tactics local businesses need to be aware of in order to reach more parents this year.

TREND #1:SHORT-FORM VIDEO

Short-form video may have become popular on TikTok but it’s everywhere these...

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6 Ways to Get More Local Customers

Jan 05, 2022

6 Ways to Convert More Customers with Testimonials


You may have emails from customers thanking you for your product or service or maybe you have people rating your business on third-party websites. Or perhaps you've gone out to your biggest fans and actively asked them to provide a testimonial.

Now you have a treasure trove of social proof, what do you do with it?

Here are 6 simple...

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5 Easy Ways to Reach Parents with Video

Dec 31, 2021

IS VIDEO REALLY THAT IMPORTANT

Do I really need video?

Consider that according to Social Media Today, 90% of consumers say video can help them make buying decisions. 

And that having a video on your landing page can increase conversions by up to 80%.  So, yes, video is definitely a big deal. 

Many local businesses think they don't have the resources, time or skills to create...

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3 Things Every Facebook Post Needs to Succeed

Dec 24, 2021

The 3 Steps to Perfect Facebook Posts


What makes a Facebook post stand out from the crowd?  There are a few simple steps you can take to be sure your post holds its own in a busy newsfeed.

IMAGES ARE IMPORTANT

First, let's talk images.  Every post needs to have some kind of image if you want it to be successful.  But when it comes to images, size matters.

Facebook recommends...

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Are You Responding to Messages Quickly Enough?

Dec 15, 2021

How Quickly Moms Want a Response From Your Local Business


With everything local business owners and marketers have on their plates, it's easy for some things to get lost in the shuffle.  

One thing you want to prioritize?  Responding to incoming messages to your business.  And not just responding, but responding quickly enough to meet moms' expectations.

WHAT MOMS EXPECT FOR...

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Google My Business is Gone, What Local Biz Need to Know

Dec 08, 2021

Get to Know the New Google Business Profile


It's the latest round of rebrands for the platform formerly known as Google My Business. Just when we finally got comfortable with the most recent updates, here we go again.  

WHAT HAS CHANGED

The first thing to know about this update is that Google My Business is now known as Google Business Profile.  And your Google Listing is now a...

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