When are Moms Starting Back-to-School Prep?

Jul 23, 2021

Back to school season is big business for many retailers.  According to a recent survey by KPMG, parents are planning to spend $268 per child to prepare them to head back to school in 2021.  With numbers like that, it's no wonder so many companies are jumping on the back-to-school bandwagon.  

So when are parents spending all this cash on school prep?  We asked moms...

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Want a Clear View of Your Social Media?

Jul 15, 2021

Get a Clear View of Your Social Media

 Having a consistent schedule and plan in place for posting to social media is important in seeing success.  Posting four times one week and just once during the next isn't a recipe for engaging your audience or hitting your goals.

One of the easiest things you can do to implement a more consistent strategy is to schedule your social media posts...

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Ten Minutes to 10x Reach

Jul 10, 2021

You just created a great piece of content for your local business.  A video or written piece highlighting "3 Ways to Get Kids Into Reading this Summer" or "5 Ways to Cool Off in Springfield" and posted to Facebook. 

People are engaging with the content and you're loving the reach it's getting.  Give yourself a pat on the back. 

But wait!  Don't get too comfortable...

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5 Local Facebook Ads We Loved...And Why They're Great

Jul 01, 2021

5 Local FB Ads We Loved

 

When it's time to fill seats or boost awareness of something new at your business, social media advertising is a great place to turn.  You can set up ads quickly and spread the word to your local community with a small budget in a short amount of time. 

But sitting down to create those ads can feel daunting.  The good news is that it's really not...

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How Often Do Moms Want to Hear From Your Local Business?

Jun 28, 2021

How Often to Email Your List

 

 Everyone has a theory about email.  Don't send too many emails or your list will unsubscribe.  Send them weekly or your open rates will suffer.  Or even the dire warning that email is dead.

Sending email to your list can seem like another mysterious part of online marketing you're too busy to figure out how best to use. 

...

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What Moms Want to See on Facebook From Your Local Biz

Jun 17, 2021

What do Moms Want to See on Social Media?

 

It seems like everyone has their own secret formula for boosting reach and engagement on social media.  But the best way to understand what your target audience wants to see and interact with is simply to ask them. 

So that's exactly what we did.

We surveyed moms from across the country to find out what types of content they like to see...

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Free Tool to Boost Local Customer Communication

Jun 10, 2021

How Well Are You Handling Incoming Calls?

 

 When someone calls your business, it's important to be ready with a plan in place for communicating the right information at the right time.  Nothing turns a potential customer off faster, than a call that goes unanswered during business hours or a voicemail that never gets returned.

But a study by 411 Locals revealed that 62% of...

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Why You Need to Check Your FB Cover Image Now

Jun 03, 2021

Have You Checked Your FB Cover Image Lately?

 

When it comes to Facebook, most local business owners want to log on, get the job done, and continue with their day. 

Unfortunately, it's never easy when the rules are constantly changing.  There's always something new to learn or master in order to post, share or advertise.  

This month is no exception.  Facebook...

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5 Sites with Free Local Marketing Stock Photos

May 27, 2021

Free Stock Photo Sites for Local Business

 

When it's time to create a Facebook post, send an email, or update your website, one of the first things to consider is what images you'll use. 

For local businesses, photos of actual customers in your location or using your products are often best.  But when that isn't a viable option, stock photos can be a great...

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How to Convert Free Trials to Paid Local Customers

May 20, 2021

From Free Trials to Paying Purchasers

 

What's most important to parents when it comes to free trials and committing to becoming a customer?  It's hard to know what you should be focused on in order to optimize your conversion rates so we asked moms what influences their decisions. 

Turns out there are two factors that reign supreme when it comes to trials - price and the...

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