One Easy Way for Local Business to Stand Out on Google

Apr 10, 2021

One Easy Way to Stand Out on Google

 

Ah, Google, we love the traffic it brings but hate the struggle to stand out among its stiff competition.  It's hard to differentiate yourself in a list of search engine results when hardly more than your business name is displayed.

Luckily, Google has recently added a new piece of data to their local search results that can help you...

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4 Questions to Ask Before You Run Local Paid Ads

Apr 02, 2021

THE SURPRISING STATS ABOUT LOCAL BUSINESSES

79% of local businesses surveyed in our recent State of Local Online Marketing 2021 report, are spending money on paid ads. 

But 68% also say they have a limited budget or no money to spend on marketing... so what's going on?   

Are 68% of these local businesses making a bad choice with paid advertising?  Well, not...

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One Easy Tool for Connecting with Local Moms

Mar 25, 2021

One Easy Way to Connect with Moms


MESSAGING TOOLS FOR LOCAL BUSINESS

Messaging tools like Messenger or WhatsApp are growing in popularity and it's not hard to see why.  Their convenience and immediate response capabilities are popular among time-strapped moms. 

But that popularity isn't limited to messaging between friends and family, moms love the convenience of messaging with...

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The #1 Thing Moms Want This Summer

Mar 18, 2021

What Moms Want This Summer

 

Creating the perfect summer activities for kids and families becomes a whole lot easier when you know what your potential customers are looking for. 

When your ads and offers contain all the key features and options that are important in moms' decision-making, your conversion rates can reach new heights. 

MOMS #1 PRIORITY FOR SUMMER

So what are...

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Social Media Image Sizes for Local Businesses in 2021

Mar 12, 2021

Social Media Image Sizes for 2021

 

THE BASICS

If pixels, aspect ratios, and resolutions have your head spinning, you're not alone.  Making sense of social media image terminology and best practices is confusing

Most local businesses don't have the luxury of handing off their marketing ideas to a graphics department to create.  You are the graphics...

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When are Moms Planning Kids' Summer Schedules

Mar 03, 2021

When Moms are Planning Summer Activities

 It might seem early but moms are already in the middle of planning summer activities for their kids and families. 

In fact, we surveyed moms across the country and found that by the end of February, 38% are already done planning.  So if you haven't gotten your summer promotions finalized, you may have missed the boat. 

But all's not...

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Google My Business Post Changes & How They Affect Local Business

Feb 26, 2021

Google My Business Posts No Longer Expiring

 

WHAT ARE GOOGLE MY BUSINESS POSTS?

Keeping your Google My Business profile updated and packed with fresh content is a smart move for local businesses. 

Not only does it help with your visibility to local families, but having an active profile gives your Google search ranking a serious boost. 

One of the valuable ways...

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Checklist: How Prepared is Your Biz for Online Marketing Success?

Feb 19, 2021

How Does Your Local Online Marketing Measure Up?

 TO PLAN OR NOT TO PLAN?

We often hear local businesses say they don't need to have a comprehensive marketing plan.

They're posting to social media and sending out emails.  They've got a website and a snappy logo and figure that ought to cover it.

They're partially right.  All of those things are important but the thing is,...

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Goodbye FB Likes, Hello New Page Experience

Feb 11, 2021

Facebook recently announced the rollout of their "New Page Experience" which means more changes for all of us to adjust to. 

They claim this update provides easier navigation, more "actionable insights" and better safety features among others. The biggest headline in this release is the announcement they'll be removing page likes which has caught some people off guard. 

So let's break...

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Do You Know How Much Your Customers are Worth?

Feb 03, 2021

WHAT IS CUSTOMER LIFETIME VALUE?

Customer Lifetime Value (LTV) is one of the most critical metrics for a business, yet only 32% of local businesses say they know how much a customer is worth to them according to our 2020 State of Local Online Marketing Report. 

So, what is Customer LTV? 

The LTV of a customer is simply, on average, how much a customer spends with...

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